Webpage usability studies reveal valuable insights

During last week’s class, we learned the importance of applying the following practices when adding content to our websites/blogs:

  • chunking
  • bullets
  • active tense
  • short paragraphs
  • optimal text for hyperlinks

We learned that by incorporating these practices to the content, we enable better communication with and longer retention of site visitors.

The practices are based on webpage usability research (which continues to evolve) and on webpage readability, a close subset.

Jakob Nielson is noted for his research on webpage usability. Subscribe to his newsletter to learn more on the subject. (http://alertbox.com/)

In the meantime, take a closer look at why webpage usability is so important  and gain some additional tips on how to develop site content that corresponds to and enhances desired visitor website behaviors.


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