Lemonade from lemons. After my unceremonious ban from a Flickr group that grouped me with perverts, I took the early lesson on keeping my brand positive. After all, my goal is to help people prevent injuries.
So, instead of kidsportsinjuries.com the new brand is …
PlayItSafe Sports, and the domain name (plus accompanying email, Twitter accounts, etc) http://www.playitsafesports.com
A little on the long side, and the acronym is PISS, which I’ll have to avoid. But I do believe it will frame my content better.