week 6 : discoverability

How search engines work (Search Engine Watch, SEO Moz, Slideshare)
The rise of social recommendations (NYT, Bing, Facebook, Yelp)
How Google privileges content, keywords (Search Engine Land)
Security: how to think about your passwords
- Categories: financial – those that affect others (servers, social, email) – throw-away
- Just say “no” to any variation on <password> except for throw-away passwords
- Just say no to “123456” or “98765” except for throw-away passwords
- Use password patterns with a misspelling
- Change your common login – at least for financial institutions – longer is better, numbers help here, too
- Two-step authentication
Cognitive overload: passwords and logins
- Password management services like LastPass
- Write them down – but where to store?
Tool: Google+ – set up a Google+ profile

Configure JetPack (plugin)
Configure Placeholder (theme)
Discuss: multiple WP installations
Thoughts about content and promotion – original sources, subject lines, headlines

Project: integrate social accounts [how are you going to do this? There are many ways – explain your decision and process at the top of your project page by February 19]
Google+ account and find at least three accounts to follow. Blog post due February 19: make a post on the course site with the accounts you are following and why. Be sure to give us a link to your G+ account. I will create a circle and share it with everyone next week.
Next week is a work session. At the end of class you should have a detailed outline of your project website. The outline can be turned in as an HTML file (a link to your account on WP.com or a link to a page on this blog (child to your project) or a Word doc or a spreadsheet or a PDF of a paper sketch. The key is detail, not just “a blog” or “an about me page.” The more detail, the easier the next stage – building out your site so that it can undergo peer critique by week 9. We will upload the assignment via UW Catalyst