Since my website—the Green Queen of Moderation—covers a wide array of topics, I can use a variety of social media to promote individual posts, as well as the site in general.
Facebook: I created a Facebook (FB) page for the site, with 81 “likes” to date. Of these, about 5o are from my friends; the others are primarily friends of friends, and one has no other connections (not sure where she came from). I “aggressively” promoted the GQ FB page on my personal FB page when it first launched, and continue to post links to new blog posts. On the GQ FB page, I post musings, links to other websites with applicable content, and photos relating to sustainability. I found that having a dog in the photo (along with my husband who I tagged) boosted views and likes considerably.
Twitter: Right now, I have only a personal Twitter account, and tweet about everything from the publishing industry to environmental topics, with only the occasional “personal” tweet. Once the GQ website is fully functional, I will likely create a separate Twitter account for it, so I can tweet to a more targeted audience. I currently have 65 Twitter followers.
Pineterest: Many of my website posts will have Pinterest appeal: craft projects, gardening, repurposing, and such, so I will definitely use it when it applies. I will continue to use my personal account to “pin” links to my blog posts. This means my photos have to be Pinterest worthy—something I will need to work on. I have the skills to create somewhat professional studio photos, but I will need to get some additional equipment like a seamless background set-up.
Google+: I have already connected with some sustainable-oriented Google+ groups, and have posted links to pertinent blog posts there. This will be a slow build, but doable. I would probably pursue this more aggressively, when and if I write a book.
LinkedIn: Since my LinkedIn profile is more oriented to my “day job” as a publications specialist, I will only promote the GQ site as a “look what I can do” vehicle to show off my writing. If I am particularly proud of a specific post, I might feature it, but I need to consolidate my time, and I believe the more “personal” social media sites will net more readers/followers at this point in time.