Creative Photo Styling

I am a faithful reader of the quarterly magazine Where Women Create BUSINESS.  It’s a periodical featuring information about formatting blogs, setting up and advertising e-courses for potential students, and attracting excited customers to your business platform.  It is a candid resource every student should consult – especially when they are facing “a fork in the road.”   You will be able to learn how a variety of on-line business women deal with blog burn-out, new product development, and when it is appropriate to offer readers opportunities to socialize with each other at sponsored events. Holly Becker is a regular home decorating contributor whose advice I follow.  In the Spring 2014 issue she wrote an article about gathering imagery for a future blog post.  On page 48 she wrote:

“Make it a practice to jot down notes and sketches in a notebook…You can also attach paint and fabric swatches, and other bits into your notebook in order to help launch new ideas. Pull together ideas that fit the story and create a mood.  I like a photo to feel like a person was just in the room and left quickly to grab a cup of tea, but they’ll be returning soon. Engage the senses and spark the imagination of your readers.  A good storyteller can use a well-styled photo to say a thousand words without a single sentence by capturing details:  a fireplace burning in a background, a tray of freshly baked cookies, or steaming hot cocoa on a desk.”

As I read Holly’s advice I wondered how these suggestions could help me communicate the “Ah Ha” moments of needlepoint design.  (Aromas aren’t associated with silk threads or graph paper grids!) So, after a few uninspired weeks, I decided to showcase different tactile sensations (such as the wiry fibers of Japanese gold thread) each time I photographed a close-up image. It was a successful experiment.  I received appreciative comments from a few readers.  And I developed more ideas for painting needlepoint canvases each time I had to reshoot a close-up.

Now my new designs feature stitch guides for three-dimensional surfaces.   Believe it or not, I’m reviving an art form the actress Sylvia Sydney popularized during the late 1960’s!

(If you would like to take a glance at Where Women Create BUSINESS you can find it at Barnes and Noble within the magazine selection.  It is also available on the publisher’s web-site:  Stampington & Company.)


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