I am a faithful reader of the quarterly magazine Where Women Create BUSINESS. It’s a periodical featuring information about formatting blogs, setting up and advertising e-courses for potential students, and attracting excited customers to your business platform. It is a candid resource every student should consult – especially when they are facing “a fork in the road.” You will be able to learn how a variety of on-line business women deal with blog burn-out, new product development, and when it is appropriate to offer readers opportunities to socialize with each other at sponsored events. Holly Becker is a regular home decorating contributor whose advice I follow. In the Spring 2014 issue she wrote an article about gathering imagery for a future blog post. On page 48 she wrote:
“Make it a practice to jot down notes and sketches in a notebook…You can also attach paint and fabric swatches, and other bits into your notebook in order to help launch new ideas. Pull together ideas that fit the story and create a mood. I like a photo to feel like a person was just in the room and left quickly to grab a cup of tea, but they’ll be returning soon. Engage the senses and spark the imagination of your readers. A good storyteller can use a well-styled photo to say a thousand words without a single sentence by capturing details: a fireplace burning in a background, a tray of freshly baked cookies, or steaming hot cocoa on a desk.”
As I read Holly’s advice I wondered how these suggestions could help me communicate the “Ah Ha” moments of needlepoint design. (Aromas aren’t associated with silk threads or graph paper grids!) So, after a few uninspired weeks, I decided to showcase different tactile sensations (such as the wiry fibers of Japanese gold thread) each time I photographed a close-up image. It was a successful experiment. I received appreciative comments from a few readers. And I developed more ideas for painting needlepoint canvases each time I had to reshoot a close-up.
Now my new designs feature stitch guides for three-dimensional surfaces. Believe it or not, I’m reviving an art form the actress Sylvia Sydney popularized during the late 1960’s!
(If you would like to take a glance at Where Women Create BUSINESS you can find it at Barnes and Noble within the magazine selection. It is also available on the publisher’s web-site: Stampington & Company.)