Mary’s Project – Palm Literary Magazine

Palmlit.org Site Plan/Outline

Palmlit.org Pages – URL: http://www.palmlit.org/

Primary Navigation: (these pages correspond to menus in the Primary Navigation)

  1. Home
  2. Read
  3. Connect
  4. Watch / Listen
  5. Submit
  6. Blog

Secondary Navigation: (these pages correspond to menus in the Secondary Navigation)

  1. About
  2. Contact

The Palmlit.org Homepage.
This static front page explains the purpose of Palm online magazine. Since this is a relatively new online magazine, my intention is to build awareness and establish a following. This page will explain the mission and vision of Palm Literary Magazine.

Homepage sidebar: Blogroll and Partners (Curated Links)
The Blogroll and Resource Links will appear in the right column of the page:

  1. Blogroll: local and national online literary magazines/blogs about environmental literature
  2. Partners:
    1. Such as Cascadia Poetry Festival – splab.org/cascadia/ ,
    2. Copper Canyon Press: www.coppercanyonpress.org/
    3. Words wiithout Borders: www.wordswithoutborders.org
    4. Review 85 (Eco-literature and arts from Latin America) : website
    5. Earthlines Review (UK Eco-literature online magazine) –http://earthlinesreview.org/about/

Read
This page will have editor-approved eco-literature pieces (poetry, fiction and essays} from all over the globe. Each article will be tagged (categorized) by what bioregion it is associated with. This will allow for (in a later version of the site) to have an interactive map where readers can find articles specific to different bioregions all over the globe.

Connect
Here readers will have access to child pages which include:

  • Gatherings: Readings and/or Writing Workshops
  • Palmlit on Facebook
  • Palmlit on Twitter
  • Palmlit Podcasts
  • Palmlit on Tumblr

Watch/Listen
Readers can find the following child pages on this page:

  • Link to branded YouTube channel
  • Link to radio podcasts (e.g. British Council for the Arts Translators homepage.)


Submit
Writers who want to submit their works will go to the these child pages:

  • Submission Guidelines
  • Issue Themes and Deadlines
  • Submit Online Now form – Using Submittable (http://www.submittable.com/ )  online submission form

Blog
Editors will produce 3-5 blog posts per week

Secondary Nav Pages:

1. About

This page will contain the following child pages:

  • The Editors
  • Palmlit.org in the News
  • Awards/Recognition

2. Contact Page (Copy)
Palmlit.org welcomes your questions, suggestions, and other input. Use our online form to contact us through this website, or contact us through one of the methods below.

For questions about submitting to Palmlit.org, review our Submission Guidelines. Queries and review copies of books, CDs, artwork, and other materials are always accepted.

Palmlit.org: Palm LIterary Magazine
M. L. Lyons, Editor-in-Chief
Palmlit.org
P.O. Box TBD
Seattle, WA ZIPTBD

Contact Us via Email
editor@palmlit.org

Contact Us via Online Form
Request Information Online

—————————————————————————————————————————–

Site Title: Palm Literary Journal

Subtitle: Poetry, Art, Literature and Music

Social Media Goals:

Primary goal of all Palm-branded Social Media platforms is to build a strong, integrated social media campaign that will enhance the brand of Palm Literary Journal, and drive traffic towards the online journal through the Social Feedback Cycle. By presenting a strong and coherent presence on social media platforms such as flickr and Twitter, Palm will have greater visibility/publicity which may increase RSS and newsletter subscriptions, as well as the rate of comments by visitors to the site.

flickr

I plan to use the Seattle Artists and Seattle Art Scene flickr feeds to promote both before and after my arts and literary magazine collaboration. Since Seattle Artists focuses on the behind the scenes spaces of local artists and does include bios, it is the ideal space to include information about upcoming arts events as well artists I am collaborating with. The Seattle Arts Scene focuses on documentation of the event itself and in the discussion group, I can mention my arts events and view others in this area.

I will also integrate the Encore Arts and especially City Arts Around Town flickr feeds to help document the event at the local gallery after it has taken place. With any arts organization’s event, there is a timeline for its publicity. Contrary to popular belief, publicity does not end with the event itself. Publicity can be generated as last as long as two weeks to two months after the launch.-even longer if the event/author/work gathers national attention.The Fantagraphic Books prints graphic novels and has a large Seattle following.l The Center for Book Arts has small membership (all of two), but is worth following given my interest in book arts. Many conceptual modern art is using book arts as their foundation.

The flickr international links for Graphic Novel Group and Persian Art Groups (Iran Museum of Contemporary Arts and Persian Calligraphy groups) will be used on a case by case basis. The Graphic Novel Group has room for solicitations and active blog postings. The latter can be used as visual resources with due recognition to all artists..

Google+

Since I have connections to Richard Hugo House, I am following it on Google+. Hugo House does host many inexpensive literary press launches and events. Since I have already been involved with some events, I don’t think that it wouldn’t be a stretch to be connected with them. Poetry Northwest is another place where I know some of the individuals involved. Just following their events can help me as well

In the spirit of social media and looking over my contact email list, I realized that I do have some very strong contacts to presses and that I should use them – Copper Canyon Press, Dark Coast Press, SPLAB and 826 Seattle are some of the individuals involved I “circled”. Since I have already been in extensive contact with them, these are great helps.

I also have a gmail account with just listserves that are publishing related/ art funding/ Canadian contacts and elsewhere (London, NY), I will try to gather them under one account or somehow merge the information into a Google+

Twitter

I believe that I already have a Twitter account under the literary magazine’s name, but have not started using it. A professor (who loves Twitter) told me that first, with Twitter, one should listen and retweet before you start tweeting your own material. Again, I do have a Twitter account that follows literary magazines like the Paris Review.

I have not seen this done before, but it is possible for a friend of an author to tweet a connection to a writing piece or sample from a magazine. This would drive more readers to the magazine – particularly notable authors who would be of interest to the general public.

Obviously, Twitter is used before, during and after an event, to gather and sustain interest from an audience. From what I’ve seen, Twitter is best used both by the press and by an individual at the press event (generally designated) to give that immediacy Twitter followers crave.

Tumblr

The tumblr accounts I have set up are primarily to look at how to fund or potential crowdsourcing sites. They are respectively Electric Literature which is trying a subscription model for weekly short fiction postings. The Contemporary Art Daily tumblr site documents modern art exhibits around the world and has posts from the photographers about current and upcoming exhibits. Start Some Good is an excellent tumblr site for crowdsourcing news and it provides a support system.

Facebook

Right now, I think starting my own WP site is sufficient. In an ideal world, one would have time for everything including Facebook, but I want to use only social media that can help my project. Full stop.

Professional Goals:

PROJECT STATUS:

  1. Created WordPress web site with my own domain: www.palmlit.org
  2. Compiled a blog roll of other sites to link to on palmlit.org
  3. Researching SEO keywords for website.
  4. Curating content for Palm online literary journal.
  5. Practicing blogging as a skill set on website.
  6. Following these Flickr international groups -Iran Museum of Contemporary Arts, :http://www.flickr.com/groups/iranmoca/, Persian Calligraphy Group, http://www.flickr.com/groups/persian_calligraphy and the Graphic Novel Group,  http://www.flickr.com/groups/graphic-novel/members/.
  7. Following these Flickr groups for local contacts – Seattle Artists Group :http://www.flickr.com/groups/seattleartists/, Seattle Arts Scene Group,:http://www.flickr.com/groups/seattleartscene/members/ Fantagraphics,http://www.flickr.com/groups/fantagraphics/ and the Center for Book Arts,://www.flickr.com/groups/bookartsguild/members/
  8. Following City Arts Around Town, http://www.flickr.com/groups/cityartsseen/ and Encore Arts,:http://www.flickr.com/groups/1752210@N21/  for use for publicity of my arts events.
  9. Connected with Words Without Borders organization an American based organization with an international focus, http://wordswithoutborders.org/?gclid=CPX2jZ6zorUCFUfhQgodNFkA1A.,  as a contributing member.
  10. Added Google+ as a means of contact. Now following Richard Hugo House, – (http://hugohouse.org/, Poetry Foundation, http:www.poetryfoundation.org and Poetry Northwest,  http://www.poetrynw.org/.
  11. Added tumblr accounts to http://recommendedreading.tumblr.com/ for funding ideas and possible link for stories published in Palm. Since they highlight other electronic literary journals, they are a good contact to make long-term.
  12. Added tumblr account,,contemporaryartdaily@tumblr.com for photos of international and national contemporary art exhibits. There are contacts available for locations where I cannot go, but would like to have some coverage re the arts.
  13. If I choose to do any crowdsourcing financing, added Start Some Good,(http://startsomegood.tumblr.com/). It is an excellent site about crowdsourced projects and they are willing to help launch these ventures as well. .
  14. May already have Twiiter account and will start using it for publicity purposes after a history of retweeting.
  15. I have the email address for submissions: editor@palmlit.org

SUMMARY:

My goal is for the Palm Literary Magazine to become a trusted authority on literary and cultural activities that promotes understanding and appreciation of Middle Eastern arts, and creates a space for collaboration and conversation between the U.S. and Middle Eastern writers and artists across the globe.

The primary audiences for this literary journal include:

  • readers in the U.S. and U.K.,
  • visual and literary artists representing cultures in the Middle East, the U.S and abroad.
  • other literary organizations and publishing houses that might be interested in promoting or publishing these artists.

GOALS:

Product Goals:

Create an online literary journal that will promote interest in Middle Eastern writers and poets, as well as visual artists  throughout the globe. This WordPress site will be compatible with all platforms/operating systems, as well as available for mobile devices (tablets and smartphones.)

My aspiration is for Palm to become a trusted authority on literary and cultural activities that promotes understanding and appreciation of Middle Eastern arts, and creates a space for collaboration and conversation between the U.S. and Middle Eastern writers and artists across the globe.

Traffic Goals:

Although the journal will start off under the radar, once the site is launched (made public) I hope to achieve increases in key monthly site metrics (through Google Analytics), such as: Page Views, Unique Visitors, Time on Site, Comments, and Newsletter Subscriptions.

Revenue Goals:

Currently there are no plans to turn Palm into a revenue-generating venture. However, I do have some familiarity with these models and may use them at a later point. I have met some of these publishers.

Dark Coast Press – http://darkcoastpress.com/, a for profit indie publisher in Seattle, one of the few. No grants. Privately funded. Authors should work hard.

Electric Literature Recommended Reading –  http://recommendedreading.tumblr.com/,, a Brooklyn based tumblr account trying a weekly subscription model for the best of online literary magazines,

Tavern Books-Tavern Books – http://tavernbooks.com/ , a Portland independent publisher with an online subscription model for some of its writing.

Wave Books –  Wave Books, a for profit Seattle independent press.This article in Publishing Perspectives, http://publishingperspectives.com/2013/01/making-waves-and-money-with-poetry/ highlights their success.

Long Term Goals:

To create a well-recognized online literary magazine with print publications from emerging and established writers from the Middle East. To attract an audience.

ASSETS:

  • A new online literary journal, including forums and literary commentary on art and literature
  • A gallery to display visual arts submissions/exhibit announcements
  • Links to other Palm Literary Magazine social media platforms, including a Palm Twitter account and possible Facebook page
  • Links to flickr, Goodreads and other social media outposts on the Social web
  • Sharing functionality (FB, Twitter, flickr, email)
  • A blog roll of  people/publishers/companies , who could provide literary submissions/works in translation. Potentially including link back capabilities.
  • RSS feed
  • Palm Literary Journal monthly newsletter
  • My connections to Canadian and American small independent publishers through the Simon Fraser Publishing Program in Vancouver, B.C.
  • Contacts in NY, Portland, Seattle, Vancouver and London re print and e-book publishing
  • Contacts through friends with the sustainable business/ social ventures in Seattle and Vancouver.
  • Contacts in LA with print and social media there.
  • Contacts with the UW Washington Creative Writing Department and the UW Middle Eastern Studies

NAVIGATION:

CONTENT PLAN:

I will solicit some work with a certain theme. Having been on the both sides of the submission pile, I know how labor intensive even the smallest magazine is. I want headliners and emerging writers. This is a balancing high wire act. Seeing how other editors have handled this has been very instructive. Limited timeframes for submissions, Clear publicity. Some solicited work.

COMPETITIVE ANALYSIS:

There are some challenges for this literary magazine. That begins with what you mean by Middle East. Many of the current online magazines are focused on Arab writers only. Persians are not Arabs and in some ways, Persians consider themselves part of the Middle East, but not exclusively. 

There are only three notable literary magazines with a Middle East focus – Al-Jadid, Banipal, and Bdioun. Of the three, my favorites are Banipal and Bidoun. Banipal focuses only on Arab writing and Bidoun is a very well-funded print and online Persian arts and culture magazine. Al-Jadid is more news oriented and I believe it deflects from its content.

MARKETING:

Participate in the Goodreads Author Program – http://www.goodreads.com/author/program.

Use Goodreads as a type of “Facebook Reads” presence. Here is an example of how Dark Coast Press uses Goodreads – http://www.goodreads.com/user/show/2792144-dark-coast-press

Blogroll:

Literary Magazines:

Banipal – http://banipal.org

Bidoun – http://bidoun.org

Electric Literature Recommended Reading –  http://recommendedreading.tumblr.com/,

The Paris Review – http://www.theparisreview.org/

The Sun Magazine – http://thesunmagazine.org/

Presses:

Bloodaxe Books – http://www.bloodaxebooks.com/about.asp, a highly noted Welsh poetry press

Dark Coast Press – http://darkcoastpress.com/, a Seattle independent press

The Feminist Press – http://www.feministpress.org/books/categories/23, has excellent translations of women’s writing from around the world.

Serpent’s Tail – http://www.serpentstail.com/, London independent press which publishes edgy, innovative fiction and works in translation.

Tavern Books- tavernbooks.com ,a not for profit Portland indie press with excellent poetry translations

Wave Books –  Wave Books, a not for profit Seattle independent press with fiction and poetry and some works in translation

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