Author Archives: Mark MacKay

About Mark MacKay

Mark MacKay is a publishing professional in Seattle, WA. Skillsets include digital publishing, publication design, content development, social media, writing and editing.

Plan B: Beginning Again at The End

Before I can help anyone else I must first be able to help myself.

“Earthquakes are dangerous and people need to know more about them.” That was my first thought when I began to consider which topics my emergency planning website would feature. It had to be earthquakes because they were deadly and occurred all over the world. And then I watched tsunamis pour death and destruction over Fukashima, Japan and that tsunamis could reach the Washington coast. So I needed to include them in the website. . . . MORE

Plan B: Are You Ready for the Next Natural Disaster?

The Plan B website – DRAFT BETA – is available for review. I consider this stage of the site to be my wire frame state. The pages have the correct content but it has been sourced from existing resources. I will be writing new content as my experience developing an emergency plan for my home and neighborhood takes shape.

I have experimented with plugins, news feeds, embedded video, PDFs and photos. I’m excited that I’m learning how to use these new tools and look forward to experimenting with WordPress and new media. I’m particularly interested in creating my own short videos for this site.

Thank you for your comments. I know that I can learn from them and make this site the best it can be. – MMMORE

The Road to Hell is Paved with “FREE”

This post is written with love, affection and your brand’s best interests at heart. It’s a response to a post about Free Logos.

Okay. This is me speaking as a designer. There’s a simple rubric to follow when you’re making choices about graphic design. You’re probably already familiar with it: “You get what you pay for.”

You’re developing your brand – a dynamic stew of content, design and technology that you offer to the world one contact at a time. Your potential clients, users, customers, community members make their purchasing or engagement decisions based on the totality of your brand – not fragmented parts – like a one-off logo design.

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Plan B Website Wireframe Update

Plan B: Are You Ready for the Next Natural Disaster?

The Plan B website – DRAFT BETA – is available for review. I consider this stage of the site to be my wire frame state. The pages have the correct content but it has been sourced from existing resources. I will be writing new content as my experience developing an emergency plan for my home and neighborhood takes shape.

Continue reading

Excuse Me But You’ve Got Skeuomorphism All Over Your Interface

Once start thinking about designing your website and choosing the best theme for your content you’re probably going to become more aware of graphic design all of the various forms you see everyday. If you’re like me you might start to wonder about what you’re seeing. You see various logos for big companies every day. But how much do you actually see? For instance, what do you see when you look at the FedEX logo? You see the letters and colors. But if you take a moment and look at the negative space – the white area – you’ll find something that symbolizes movement and speed. Continue reading

Plan B Gives Google+ an A Minus

While developing my Plan B website I want to test social media platforms and apps, to find ones relevant to my project. I want to know whether on not using them would increase site traffic and help to develop a stable online community.

Exploring Google+ has led me to a large number of organizations involved with natural hazard emergency planning. Plan B is following pages and profiles providing trustworthy information and not following overtly political, commercial or on the fringe. Plan B wants to grow relationships with thoughtful pages and profiles. Getting the time to identify thoughtful content and content developers will take time. I need to develop a mission statement and a strategic plan. My choice of pages and profiles to follow will help me to define my mission statement: Continue reading