Author Archives: Mark MacKay

About Mark MacKay

Mark MacKay is a publishing professional in Seattle, WA. Skillsets include digital publishing, publication design, content development, social media, writing and editing.

Plan B: Beginning Again at The End

Before I can help anyone else I must first be able to help myself.

“Earthquakes are dangerous and people need to know more about them.” That was my first thought when I began to consider which topics my emergency planning website would feature. It had to be earthquakes because they were deadly and occurred all over the world. And then I watched tsunamis pour death and destruction over Fukashima, Japan and that tsunamis could reach the Washington coast. So I needed to include them in the website. . . . MORE

Plan B: Are You Ready for the Next Natural Disaster?

The Plan B website – DRAFT BETA – is available for review. I consider this stage of the site to be my wire frame state. The pages have the correct content but it has been sourced from existing resources. I will be writing new content as my experience developing an emergency plan for my home and neighborhood takes shape.

I have experimented with plugins, news feeds, embedded video, PDFs and photos. I’m excited that I’m learning how to use these new tools and look forward to experimenting with WordPress and new media. I’m particularly interested in creating my own short videos for this site.

Thank you for your comments. I know that I can learn from them and make this site the best it can be. – MMMORE

The Road to Hell is Paved with “FREE”

This post is written with love, affection and your brand’s best interests at heart. It’s a response to a post about Free Logos.

Okay. This is me speaking as a designer. There’s a simple rubric to follow when you’re making choices about graphic design. You’re probably already familiar with it: “You get what you pay for.”

You’re developing your brand – a dynamic stew of content, design and technology that you offer to the world one contact at a time. Your potential clients, users, customers, community members make their purchasing or engagement decisions based on the totality of your brand – not fragmented parts – like a one-off logo design.

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Plan B Website Wireframe Update

Plan B: Are You Ready for the Next Natural Disaster?

The Plan B website – DRAFT BETA – is available for review. I consider this stage of the site to be my wire frame state. The pages have the correct content but it has been sourced from existing resources. I will be writing new content as my experience developing an emergency plan for my home and neighborhood takes shape.

Continue reading